2019 Exhibiting Artist Applications now open!
CLICK THE LINK BELOW AND HEAD TO THE ZAPP WEBSITE TO BEGIN YOUR APPLICATION FOR THE 2019 SAUSALITO ART FESTIVAL!
The Sausalito Art Festival Foundation invites you to apply to participate as one of 260 premier artists showcased at one of the top outdoor fine art festivals in the country. Held over Labor Day weekend, August 31 - September 2, 2019 on Sausalito's spectacular waterfront, the Sausalito Art Festival attracts more than 30,000 art lovers to celebrate the virtuoso talents of the finest regional, national, and international artists.
The Sausalito Art Festival is held in Marin County, California, one of the wealthiest and most highly educated counties in the nation. Located just north of the Golden Gate Bridge, the Festival is also heavily attended by the residents of San Francisco and Silicon Valley - hotbeds of creativity and art aficionados.
The Sausalito Art Festival does not charge a commission on artwork sold. One-hundred-percent of the income generated by the artists while at the Festival, stays with the artists.
It's A New Day At The Sausalito Art Festival
If you've been looking for the perfect reason to be part of the Sausalito Art Festival, we'd like to offer you three:
1. We are proud to announce that Visa, yeah that Visa, will be the Presenting Sponsor of the 2019 Sausalito Art Festival.
Visa connects consumers, businesses, banks and governments in more than 200 countries and territories worldwide, and is headquartered in San Francisco. Come meet some of the Visa executives and employees who will help make this the best year ever at the Sausalito Art Festival.
2. This year, the Preview Party will be better than ever; think more preview, less party. We're going back to basics and making the Preview Party about the art, and the selling of art. Don't get us wrong, the party will still be eventful, exclusive and spectacular, but the emphasis will be on connecting art buyers with artists.
3. After 67 years, it's time for a change so we're changing our look.
We are pleased to be working with the Academy Of Arts University to refresh the Sausalito Art Festival brand in an effort to make the Festival more contemporary, exciting and relevant. Stay tuned as we roll out our new look in our marketing efforts and on the Festival grounds.
If a new major sponsor, a preview party focused on selling art, and a brand refresh are not reasons enough to apply to the 2019 Sausalito Art Festival now, we'll give you one more; after March 1, the application rate moves from $50.00 to $100.00.
To start your application via ZAPP, click here
The Business of Art
Being an artist, we know that your craft is what drives you and if possible, you’d probably work for free and simply bask in the enjoyment of the creative process. But, as a professional artist, when it comes to choosing the shows you’ll attend you must put down the brush and pick up the calculator.
No festival can guarantee every artist great financial success but each show should provide a proven foundation for success; some do it better than others, and we think we’re among the best.
The Sausalito Art Festival will celebrate its 67th year in 2019. For 67 years patrons have paid to view and purchase the art exhibited at the Festival, it’s an understatement to say that the show has been a success.
The Festival is a non-profit 501 (c) (3) and proceeds from the Festival support the arts through community non-profits, grants, artist awards, and scholarships.
In 2018, exhibiting artists were surveyed and rated their overall experience at the 2018 Sausalito Art Festival as follows:
31% Very Good
14% said it “needs improvement”
In 2018, exhibiting artists compared their sales at other fine art festivals to the Sausalito Art Festival:
33% had higher sales at the Sausalito Art Festival than at other art festivals
34% had “about the same” sales as at other festivals
Only 1/3 reported to have had higher sales at any festival other than the Sausalito Art Festival
What about art quality? Well, in 2018, we asked exhibiting artists “How does the quality of the art at the Sausalito Art Festival compare to other festivals you attended?
48% said the Sausalito Art Festival has better art than other festivals where they exhibited and 48% said it was “about the same as other festivals.” Said another way, only 4% said the quality of art at the Sausalito Art Festival was not as good as any other festival they attend.
You’re probably wondering about the big question, sales, or more specifically, “what is the average artist sale at the Festival?” That a tough question for us to answer because we don’t take commission on sales so we don’t have a financial incentive to track sales. But, if you ask the artists to self report, which we did, here’s what they had to say about their 2018 Sausalito Art Festival sales results:
72% had sales over $5,000 (of the 72%, 15% of them reported sales over $20,000)
Speaking of sales, in 2018:
25% of the exhibiting artists reported to have sold a commission while at the Festival (we did not track the value of the commission).
So, can we guarantee that if you apply to exhibit at the 67th Sausalito Art Festival your experience will be the same as winning the lottery, sadly, no. However, we will guarantee this:
Your work will be juried by very well qualified judges. Getting a pass to the show is an accomplishment in itself.
If you are chosen to exhibit, and you choose to do to so, we’ll put your work in front of some of the most art savvy, affluent, discretionary income buyers in the nation (world?).
We’ll take care of all the details so that you can do what you do best, exhibit your creative work in a well organized, well designed and well attended festival .
We’ll feed you, water you, and entertain you (we’re well known for our artist hospitality venue).
Keep your tent at home because we’ll give you shelter and take care of setting it up and taking it down. Just bring your art, we’ll take care of the rest.
And, we’ll do it all in one of the most beautiful settings you will ever see (seriously, bring your family, partner, friend, whatever, they will love it).
If you have what it takes to be part of the Sausalito Art Festival we’d love to see you this Labor Day Weekend on our beautiful waterfront. The journey begins with your application and that starts here.