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 The Festival Grounds Are Handicap Accessible |
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Patron Profile
Visitors to the Sausalito Art Festival are affluent, well educated, purchasers of luxury goods and supporters of fine art. They are professional people who travel, dine out and entertain regularly. The majority are California residents, with the Northern California Bay Area region as their primary origin. The average Festival attendance is 50,000.
Personal
59% female
70% age 35-64
68% married
79% own a home
Income
56% Sausalito Art Festival patrons have an average household income of $100K+
Education/Career
75% have graduated from college
48% attended/completed post graduate studies
74% hold executive, managerial, technical, professional positions
Habits
42% collect fine art or crafts
74% visited a gallery or museum this year
62% are returning art festival patrons
96% would return to SAF
22% own a vacation home
24% own a luxury vehicle
62% regularly travel internationally
31% have travelled by cruise ship
67% rated SAF the #1 art festival they have attended
Sausalito Art Festival Patron Study compiled and analyzed 2004
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